Wednesday, May 15, 2013

What Does Your Social Media Audience Want From You? If You're Not Sure, Then Ask!

Recently while poking around Facebook, I saw a brilliant post from ThinkGeek. If you've never heard of them, here is the gist: they are an awesome site selling awesome geeky things to delight the mind and your imagination. Their motto is "Stuff For Smart Masses." 

So getting back to what I was saying about their post... ThinkGeek did something very simple but very effective that got my attention. They asked their Facebook audience this question:  
"Serious question: What do *you* think we're doing right on Facebook? We've been asked to talk social media at a con & need your input!"
What followed was a great witty dialog back and forth by members of the site and the moderator. There wasn't a lot of commenter's however the answers focused on these key points:

  • Their feed includes both items which they carry as well as other items that their audience would appreciate. 
  • They focus on humour.
  • They stay positive. 
  • They make their audience smile a lot.
  • They involve people.
  • They ask a lot of questions.
  • They interact well. 

Social Media is often perceived as a all-about-me medium. As it turns out, it's not really about us after all. Online marketer is about our followers. Ask yourself what your audience wants from you. If you are not sure, then ask them!